Why do you have a website?
It’s a fair question and one that often time business owners don’t take enough time to consider and truley embrace.
In the past the reasons may have included, “to tell people about us”, “to list our products and services” etc etc
The reality is today, your website needs to be part of your sales machine.
At worst it should be an effective lead generation system, at best it should generate leads, nurture understanding and trust with potential clients and then pre qualify those leads so that you lower your customer aquistion costs and shorten your sales cycle.
This is not a process that happens overnight but with the right Internet marketing strategies in place – it can be a reality.
The Importance of Web SEO – Being Found!
But integral to this is the ability to be found in the first place. If people do not find your website when they are typing in the keywords that people are using to find your product or service – you may as well not have a website.
The life blood of your website is traffic – and what drives quality traffic – is well structured content + correct and sensible onpage and offpage web seo (or web search engine optimisation).
I’ve been reading over the past two days about the demise of paid advertising and what is now becoming whats known as “banner blindness“. This is a phenomena whereby people are ignoring the ads on the top and to the right of Google search results and consequently organic (or free) search results are now becoming even more important than ever.
What’s more, the difference in having a #1 position for instance in Google versus a number #5 position for instance is huge.
Have a look at these numbers;
or to illustrate this another way;
Overall Percent of Clicks |
Relative Click Volume |
|
|
| 1st page totals: 89.82%, 4,425,226 clicks 2nd page totals: 10.18%, 501,397 clicks |
|
Based on this data, if you are ranking 8, 9, or 10 you may be able to increase your traffic for that keyword 1,400% by ranking #1.
Even jumping from #8 to #3 can triple your traffic.
Source: http://training.seobook.com/google-ranking-value
The Demise of PPC?
If you think thats disturbing or that it doesn’t matter because you get traffic from paid sources like Google Adwords – here’s where it gets even more interesting.
or once again – to state this another way;
If you’re getting 100 clicks a day from Google AdWords, your competitor who’s ranking #1 organically is getting 1000 – 2000 clicks a day!
And while experts may argue over the exact percentages, none of that really matters. What does matter is that the percentage of clicks to sponsored search listings are on a decline, and few expect it to rebound.
So – what does this mean? It means that to get the best out of your web presence you simply must ensure that your web site is optimised for the keywords that your customers are likely to be using to find you AND you must put in place an active program to improve and maintain your websites ranking if you are to get more business from the web.
To find out more about how we can help you with effective web search engine optimisation stratagies click here.
For a free phone based consultation on putting an effective Internet Marketing Strategy to improve your bottom line – contact us here.
