If you were getting an exam score back – maybe 7 out of 10 wouldn’t be so flash.
However, if your talking about the number of times links to your web site appear on the first page of google search results when people go looking for the product or service that you are offering – you’re in pretty good shape.
The field of property conveyancing in New Zealand is a relatively new thing. Up until only a few shorts years ago, the only option available to you if you were buying or selling a house was to have a lawyer or solicitor to handle the ins and outs of the legal process. However thanks to the efforts and tenacity of one man and a small band of supporters the law was changed in New Zealand and now private certified practitioners can handle all of the various required parts of the sale.
As with any changes in any market, the opening up of that market gives customers more options, the ability to personalise the service to greater extent and to innovate in the way those services are delivered.
When we were in engaged back in 2009 they had a simple website that had generated only a few leads in the past year.
We rebuilt the site from the ground up with the specific intention of being super search engine friendly.
That’s why today, thanks to following some simple rules around both onsite and offsite search optimisation and despite the fact this term has over 300,000 competing pages, they now hold 7 of the first 10 spots.
With Web SEO there has to be a strategy around site structure, nature of the content, amount of activity on the site, as well as a program to create and maintain links from other quality websites via different mediums.
We use video, press releases, web 2.0 properties, social bookmarking and social networking platforms to name just the main influences. It’s about diversification and it’s about relevance and providing value.
Web SEO in Action
