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Internet Marketing News

• The Status of Mobile Marketing in Canada
  The Mobile indus­try is expe­ri­enc­ing a true expan­sion across the world, and Canada is no exception. In 2009, Canada had the high­est pen­e­tra­tion rate in terms of con­tent down­loads and mobile games (Nielsen Wire, 2009). In 2010, 75% of Cana­dian house­holds had a cell­phone (Mobi­think­ing, 2010). Read the full article at The Results […]
• Paid Marketing and Media: What Is That Exactly?
  Paid mar­ket­ing refers to all kinds of paid adver­tis­ing that appears on the Inter­net and other inter­ac­tive plat­forms. This includes dis­play adver­tis­ing (ban­ners) on the Inter­net (con­tent, ser­vice and social media sites), on video game con­soles, mobile devices (sites and appli­ca­tions) and dig­i­tal dis­plays; video adver […]
• Don’t Typecast Search as “Directâ€�
  We should have taken it as a sign of things to come. The panel I was mod­er­at­ing at OMMA, with the highly provoca­tive title, “The Evolv­ing Role of the Search Mar­keterâ€�, was in a tiny room that seemed to be an after­thought of who­ever planned the meet­ing space lay­out in the Mar­riott Mar­quis in New York. Read the full article at The R […]
• The Psychology of Couponing
  Is a Groupon model the next big thing for B2B? Appar­ently not. Or, at least, not now, based on an early trial by a Chicago-based con­sult­ing firm, Ajil­li­tee. They used Groupon to offer $25,000 worth of con­sult­ing ser­vices at half price. Read the full article at The Results People blog. […]
• The Seventh Stepping Stone: the final step, or is it?
  The final step on the path to a pur­chase is often seen as the end by the ven­dor. But ask any expe­ri­enced sales per­son you know and they will tell you that it is eas­ier to sell to some­one who has already bought from you then to some­one who does not know you. Read the full story at The Results People blog. […]